Geotab, a leader in fleet telematics, partnered with Algorithm Digital Marketing to grow qualified leads within their heavy truck segment by targeting enterprise-level fleet operators, a highly niche and competitive market. The challenge required balancing lead volume with lead quality, reaching the right decision-makers at large fleet organizations through a combination of targeted paid search and value-driven content marketing. By aligning keyword strategy, audience segmentation, and buyer journey content, the team built a consistent and predictable lead pipeline that scaled significantly over time. By year three, the campaign had added over 1,500 qualified leads to the pipeline, grown organic traffic from under 100 to 1,500+ monthly visits, and established Geotab as a credible thought leader in the enterprise fleet space, all at a cost-effective rate sustained over a 6+ year partnership.
