Locus Robotics, a warehouse automation and robotics company, partnered with Algorithm Digital Marketing to build brand awareness, generate high-quality leads, and maximize ROI in a competitive and rapidly evolving market, all while navigating budget fluctuations, pandemic-driven demand shifts, and complex B2B sales cycles. The team deployed an integrated approach combining targeted paid search, SEO, B2B display advertising, and multi-touch attribution to maintain a strong presence across both paid and organic channels. By leveraging data from Google Ads, Salesforce, and other sources, campaigns were continuously refined to prioritize high-value actions like demo requests, ensuring every marketing dollar worked harder. The results spoke for themselves, averaging over 82,000 organic sessions per year, achieving 17.7% year-over-year organic traffic growth, and generating thousands of qualified leads that translated into millions in recurring revenue and customer lifetime value.
